Skills & Competencies for Marketing Director
Marketing Director job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Marketing Director
Directs marketing objectives, strategies, programs, and policies for all products and services for the organization.
JOB RESPONSIBILITIES for Marketing Director
Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans.
Marketing Director SALARY RANGE
BASE 50%
$186,642
TOTAL 50%
$216,219
Job Level
M04
Job Code
EX05000076
Education/Degree
Bachelor's Degree
Reports To
Senior Management
Marketing Director Skills and Competencies List
13 general skills or competencies (Job family competencies) for Marketing Director
1
Job Family Competencies –
Advertising
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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2
Job Family Competencies –
Brand Management
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Explains the basic principles and concepts of brand management.
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Level 2 Behaviors
(Light Experience)
Participates in daily activities of brand management to provide best deals.
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Level 3 Behaviors
(Moderate Experience)
Handles day-to-day functions of brand marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Defines and implements brand marketing plans for various products/services.
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Level 5 Behaviors
(Mastery)
Designs brand strategies to drive volume and profitability.
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3
Marketing Director
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Marketing Director
Proficiency Level - 4
5
Competency for -
Marketing Director
Proficiency Level - 5
11 soft skills or competencies (core competencies) for Marketing Director
1
Core Competencies –
Business Acumen
Proficiency Level -5
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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2
Core Competencies –
Products And Services
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Describes own business unit's role in the production of our organization's P/S.
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Level 2 Behaviors
(Light Experience)
Outlines the main advantages of our business's main P/S.
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Level 3 Behaviors
(Moderate Experience)
Examines the products and services from the perspective of the customer.
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Level 4 Behaviors
(Extensive Experience)
Incorporates quantifiable evidence to prove that the value of the product is credible.
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Level 5 Behaviors
(Mastery)
Educates others on the structure and integration of cross-functional products or services.
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3
Marketing Director
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Marketing Director
Proficiency Level - 4
5
Competency for -
Marketing Director
Proficiency Level - 5
Summary of Marketing Director skills and competencies
There are 0 hard skills for Marketing Director.
13 general skills for Marketing Director, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Marketing Director, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Planning and Organizing.
13 general skills for Marketing Director, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Marketing Director, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Planning and Organizing.
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